You’re Invited

Lambertson Truex
Lambertson Truex –A Luxury Handbag Manufacturer
The Challenge
Create a high end elegant invitation for the opening of their retail store on Melrose Place in LA and be assured this would not end up in the trash with the junk mail.
The Solution:
Triple mount a 3 layers of stock to produce a thick invitation.  That wasn’t enough to guarantee opening. We then converted the matching cover stock into an envelope with a die cut button and string.  Who would toss this?
Behind the Design
Brad Bowder – Tracy Paul

Invitation: Engrave warm grey #10, matte silver foil stamp and triple mount the 3 pieces together.
Envelope: Convert from flat stock, foil stamp, die cut, score, fold, glue  and assemble with die cut button and string
Invitation – 130 lb Mohawk Superfine Cover sandwiched between  80 lb Coco Carnival Cover and 130 lb Mohawk Superfine Cover.
Envelope – 80 lb Coco Carnival Cover

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ICE Jacket

 Veuve Clicquot Ice Jacket Invitation

Susan Magrino PR for Veuve Clicquot
Create an exciting invitation for the release of ICE JACKET an accessory for keeping Champagne cool.
The Solution:
Produce an invitation that had the “cool” look of the ICE JACKET
Behind the Design
Michelle Gorenstein, Phixative

Process: Foil stamp black, orange and white.
Finishing: Double mount.
Paper: Kromekote 14 point silver foil cover.

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Understanding AAs.

AA means Author’s Alteration and it involves changes made from the original artwork. The costs of an AA depend on how involved the changes are. It includes computer time, re-imposing files and making new proofs.
Symmetry tip: Avoid the pricey costs of AAs by simply proofreading your project with a fine-tooth comb before files are finalized. Have a fresh set of eyes do the same thing if at all possible

The lowdown on stock.

It comes down to this: the smoother the sheet the better the ink transfer. This means that the ink is more likely to stay on top of the sheet, producing greater dot fidelity. Plus, the smoother and glossier the sheet, the more light is reflected from the surface which helps the colors appear more intense.
Symmetry tip: To achieve colors that pop off the page, go with a smoother sheet when you’re choosing stock.

The benefits of coating.

An overall coating (varnish, aqueous, film lamination or UV) is typically used for four reasons:

  • To speed up drying time
  • To prevent offsetting during finishing (cutting, folding, etc.)
  • To protect sheet from fingerprints and smudging
  • To enhance the images and colors

Symmetry tip: Choose the coating that works for you—varnish is the most economical of the coatings, aqueous dries faster and provides better rub protection than varnish, and UV creates the glossiest finish. Keep in mind that UV is the costliest of the three types of coating and use may be limited by production issues.

The advantages of digital printing.

Digital printing has come a long way and has many advantages particularly for short runs, i.e.
quick turnaround, affordability, ease of preparation, variable data capabilities. The “proof” is
actually a press proof, so you will see the final product.
Symmetry tip:Don’t be reticent to try it out. For the right project digital printing gives excellent
results and is a good alternative to conventional printing.