- Do you have a card?
- May I please have your card?
- Give me your card and I’ll get back to you tomorrow.
- Let’s go around the table and exchange cards.
If you’re in pretty much any sort of business you’ve probably heard or said most of these statements. After all, we’re out there meeting, greeting and making connections and through it all one thing remains pretty constant and that’s the exchange of business cards. It doesn’t matter much what type of event or meeting we’re attending, we still reach out for that card to truly seal the connection. Even though we might live in a digital age and can bump phones and do all sorts of techy things to acquire contact information, it is the human touch and the simple card exchange that makes it most real.
Assuming that you agree with me (!) and given that the exchange of cards is so omnipresent do you really want to give a card that doesn’t represent and reflect you and your business in the best possible light? I didn’t think so.
Do you want to carry a card that:
- Has a logo design found on the Internet that is being used by scores of other companies
- Is cluttered and confusing
- Was designed by someone without the requisite graphics background and is not reflective of your unique style and company
- Is printed on low quality card stock
Of course not!
You want your business card to reflect you and your personality. Sure some types of businesses require cards that are more “formal” but that doesn’t mean they can’t be executed in a creative and singular manner.
Remember that a business card plays an integral part in creating someone’s first impression of you and your company. A first impression is derived from the words that you say, your overall appearance and the business card and marketing materials that you provide. Most important, what happens in this first meeting can, in part, determine how (and if) you will move forward with the relationship.
Remember this advice:
- Unless you have a design background you should work with a designer to ensure that your business card builds and supports your brand.
- Think about how you plan to use your cards, where you will distribute them and think long and hard about what information you want to include. Remember that in some cases “less is more.”
- Don’t skimp on card stock. An unsubstantial card sends forth a message that you are a less-than-established company. Business cards will not break the bank. They play an important part in your marketing.
The bottom line:
Take a look at your card and if you don’t think it is a positive reflection of your company, give us a call. We’d be happy to review it and make some suggestions.
Remember, you only have one chance to make a good first impression.