Susan Magrino PR for Veuve Clicquot
Create an exciting invitation for the release of ICE JACKET an accessory for keeping Champagne cool.
AA means Author’s Alteration and it involves changes made from the original artwork. The costs of an AA depend on how involved the changes are. It includes computer time, re-imposing files and making new proofs. Symmetry tip: Avoid the pricey costs of AAs by simply proofreading your project with a fine-tooth comb before files are […]
It comes down to this: the smoother the sheet the better the ink transfer. This means that the ink is more likely to stay on top of the sheet, producing greater dot fidelity. Plus, the smoother and glossier the sheet, the more light is reflected from the surface which helps the colors appear more intense. […]
An overall coating (varnish, aqueous, film lamination or UV) is typically used for four reasons: To speed up drying time To prevent offsetting during finishing (cutting, folding, etc.) To protect sheet from fingerprints and smudging To enhance the images and colors Symmetry tip: Choose the coating that works for you—varnish is the most economical of […]
To be eligible for mailing at the postage rates for letters, a piece must be: Rectangular At least 3-1/2 inches high x 5 inches long x .007 inch thick No more than 6-1/8 inches high x 11-1/2 inches long x 1/4 inch thick Aspect ratio – The aspect ratio (length of the mailpiece divided by […]
Digital printing has come a long way and has many advantages particularly for short runs, i.e. quick turnaround, affordability, ease of preparation, variable data capabilities. The “proof” is actually a press proof, so you will see the final product. Symmetry tip:Don’t be reticent to try it out. For the right project digital printing gives excellent […]